Velocis

Timeline

Skills

2 Weeks

(2024)

Market Research

Concept Sketching

Rapid Prototyping

Consumer & Product Analysis

Rhino

Surface Modelling

Keyshot

How might we design smart eyewear that enhances urban running with safety, real-time data, and seamless audio?

Product Description

Velocis are smart glasses designed for the urban runner. They feature directional Bluetooth speakers intentionally placed above the ear temples, allowing music to be heard clearly by the runner without isolating them from the sounds of the city. This open-ear design keeps runners alert and aware of their surroundings for ultimate safety. Integrated biometric sensors track real-time performance metrics including speed, heart rate, and distance, offering a well-rounded and connected running experience without the need for any extra gear.

Emily, 27 - Urban Runner & Half Marathon Enthusiast

Emily is a marketing professional who trains for half-marathons in a busy city. She loves using tech to track her runs but struggles with existing smart eyewear.

"I don’t like using noise-canceling earphones because they make me completely unaware of traffic and my surroundings, which feels unsafe while running in the city."

Pain Points:

Bulky Design
Limited Safety Features

Needs:

Lightweight, comfortable smart eyewear that offers seamless audio, real-time data tracking, and situational awareness without distractions.

Jake, 34 – Cyclist & Commuter

Jake bikes to work daily and enjoys weekend cycling trips. He relies on navigation and fitness tracking but has had issues with current smart eyewear options.

"A lot of smart glasses throw too much information at you which makes it hard to focus on the road. Plus, the battery life is usually short, so it’s frustrating on longer rides."

Pain Points: